Archive for April 2008
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What does football have to do with it?
Not exactly football, but if you’ve ever heard of Vince Lombardi, he was one of the greatest football coaches of all time. Born and raised in Brooklyn, NY, he led the Green Bay Packers on to victory for 9 winning seasons from 1958 to 1967.
He was an amazing leader and his legacy will endure for lifetimes to come. We could all learn some lessons from Mr. Lombardi to apply to our business and our personal lives. Here’s what he said about:
Commitment: “Winning is not a sometime thing, it’s an all time thing. You don’t win once in a while, you don’t do things right once in a while, you do them right all the time.”
Truth: “Truth is knowing that your character is shaped by your every day choices.”
Excellence: “Perfection is not attainable, but if we chase perfection we can catch excellence. The spirit, the will to excel, the will to win, these are the things that will endure.”
People are Busy
In reading a forum conversation about how to leave phone messages for people when contacting them about business, I thought this was interesting.
One person said they follow a carefully crafted script, another said they don’t leave messages, another said they leave a message only with their testimonial. Yet another said they leave only their name and number and wait for the person to call them back. 
These scenarios sound more like telemarketing calls than business relationship calls.
Here’s the thing and most entrepreneurs can relate.
People are busy. People are working, rushing kids to little league games, making sure they don’t miss a school play, going on vacation, mowing their lawns, socializing with their neighbors, grocery shopping, cleaning house, and a whole host of other things that make up their day.
Is it Plumbing or Pay Per Click?
One of the biggest questions we get asked often is “How did you start your business?”
Looking back on the last 8 years, all I can say is that I honestly had no idea. I just did it. I didn’t have a plan, I didn’t know anything about building websites and if anybody would have told me back then what my business would be like today, I would have laughed.
You may have started your business the same way and if you’re just starting to explore the internet and web marketing solutions, you probably have similar questions regarding the terminology.
Html? What was that? PPC? Isn’t that the stuff they use to make pipes for plumbing? Oh wait, no, that’s PVC.
See what I mean?
The Internet wasn’t around when Sean and Matt were little boys and the opportunities available today were not around back then. Unlike most traditional businesses, I was not in a position to start one.
