Thanksgiving, in the U.S., is next week and it is a holiday that continues to be over-looked by most.

No sooner than the trick-or-treaters have taken off their Halloween custumes, retailers are rushing to get Christmas decorations, candy and wrapping paper, and everything else “Christmas”, on the shelves.

The official holiday has its origins back to the days of George Washington, although it wasn’t until 1941 that Thanksgiving was declared a national holiday by Congress.

So, what happened to Thanksgiving? Aside from eating the traditional turkey, stuffing and pumpkin pie, why does this holiday continue to get barely a recognition on the holiday radar?

I believe it’s because, when you think about it, there isn’t much a retailer can do to make money off of this holiday.

We don’t usually exchange Thanksgiving gifts, few people send Thanksgiving cards and while there is Thanksgiving candy and decorations, it isn’t nearly to the extent as it is for Christmas.

It’s definitely more challenging to monetize Thanksgiving than it is Christmas. What a shame.

It’s a shame that money has become the prevailing message during the holidays rather than the real meaning of what these holidays, and especially Thanksgiving, are truly about.

We live in the greatest country on earth and have so much to be thankful for.

It’s really only been in recent years that Thanksgiving cards have become popular with businesses, who view this holiday as a great way to express appreciation to customers and clients.

Thanksgiving is a fantastic opportunity to do this before the rush of Christmas and the zoom to the new year.

Send your customers and clients an unexpected Thanksgiving card and let them know how much you are thankful for them and appreciate their business. They will love you for it!

If you would like to learn more about how you can send Thanksgiving cards to your customers or clients, drop me a line. I’ll be happy to show you the simplest and most personalized way to do this.