Don’t Make these Client Gratitude Mistakes

Scary Business Stats

In this economy, client gratitude is critical to your business. It’s the biggest differentiating factor as to whether your clients stay with you in the long haul or if they see you as a trusted partner or not.

Don’t make these simple mistakes. It can cost you relationships, loyalty and money.

Scary Business Stats

  • 79% of all leads generated at a trade show aren’t followed up.
  • Only 3% of our mail is personal. How do you feel when you walk out to the mail box and see a personal card addressed to you? Your clients/prospects are no different.
  • The average company loses 50% of its customers every 5 years. The cost of replacing them can be 6-7 times more expensive.
  • A 5% increase in customer loyalty will yield 20%-80% to our bottom line profit. It’s much more cost effective to spend money on customer retention vs. acquisition.
  • For every month that you don’t contact or communicate with your client, you lose 10% of your influence.
  • 82% of all homeowners can’t tell you the name of their Realtor if they bought their home more than two years ago.
  • Just saying thank you to your clients (particularly new clients even with only a phone call to do nothing more than saying thank you) will eventually increase your business by 17%.
  • 95% of your customers will purchase from a competitor on impulse, even if you provide a great service. Keep the bond strong with appreciation and they’ll more likely wait and buy from you.

Best,

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