What Happens After the Sale?

Continuing with our Client Appreciation series for February, let’s talk about what happens AFTER you make a sale.

You’ve spent weeks, perhaps months getting your new product ‘just right.’ You’ve spent countless hours developing and implementing your marketing plan to get the word out. Your army of affiliates are lined up and ready to go.

The countdown to your launch date has begun and when that day finally arrives, you are excited as a kid on Christmas Eve!

Over those next several weeks and months, you’ve established yourself as the expert and your business is growing at a rate that is manageable and what makes sense.

Your new customers and your existing customers trust your word and your expertise.

So, now what happens? What happens after the sale?

Do Not Make this Mistake

After the launch and sales, it’s easy to start feeling confident and comfortable. Some business owners have already moved on getting ready for the next promotion. Before you do that, make absolutely sure you thank the customers who purchased your newest product.

“But… my customers already receive an email thank you after they checkout,” you say.

That’s nice, although not enough. How many after-sale emails have you received that sound sincere? I’m guessing very few.

Your clients are your bread and butter. If you do not let them know you appreciate the time and money they spend with you, do you think they will be long term, loyal customers?

Most likely, no.

Be Different, Stand Out

And what about your affiliates and business partners who helped you get this product launched and promoted? How did you thank them? Or did you?

Send them all a real, personalized thank you card in the mail. Yes, the snail mail, sent by the US Postal Service.

You will be amazed at the difference it makes in your business. When you send people messages of true appreciation, something in the mail that they can touch and feel that arrives in their mailbox by the curb, you are not just another website url any more.

You will have created a connection that very few businesses strive for and one that will help you stand above your competition.

Greeting Card Recommendations

We use two card companies to create custom business greeting cards. The first is Shutterfly and the other is Paper Direct. Shutterfly is great for creating custom photo cards.

Below is the card we send to clients and colleagues thanking them for the prior year.

While Shutterfly is great for creating the custom photo cards, I also needed a general ‘a note from Patty Gale’ card and that’s where Paper Direct comes in. I just ordered a box several days ago, so they should be on their way soon. As soon as they get here, I’ll post a picture.

Happy Card Sending!