Lake Country Christian Academy
Remember the story of the “Little Engine that Could?” Lake Country Christian Academy is like the ‘little school that could.”
This small, Christian school in Nashotah, Wisconsin of about 150 students, K3-8th grade has so many amazing stories of fundraising, faith and fun that simply were not being told.
The Raised $50,000 in One Night!
Like the story of their annual Spotlight Showcase, an auction of really cool, Christ-centered crafts, that rose over $50,000 in a single night!
Or, how the school created a “Soles for Jesus” campaign and collected over 900 pairs of shoes for people who had none.
As a private school, LCCA (as they go by), depends only on tuition, fundraising and donations for ALL operations. Just 2 new families in a school year can make the difference as to whether the school raises tuition or not.
They really needed to reach out on the web to ‘sell’ the school. Their website (before we came along) simply wasn’t doing that.
Before
- Their website was out of date and well…let’s be frank here, ugly.
- They had nothing going on in social media.
- It was difficult for parents and teachers to navigate.
- There was a lot of unnecessary pages and it needed a lot of consolidation.
- It lacked any attempts at SEO.
Here’s what it looked like before and after:
See what we mean?
Brand New Look
The school now has a brand new look!
- We Completely redesigned the site.
- A blog is a must to tell stories! We added one.
- We added a Google calendars to make finding events simple (and so that people don’t get lost).
- We created a fun video to capture the heart of the school.
- We created a matching Facebook Fan page for parents, teachers and alumni to get together.
- All the posts and pages now have the right keywords so that the site is found in Google.
- We created a social media plan to connect with local area churches, realtors and alumni so they can tell relocating families about this really cool school.
Video:
Video plays a huge role in capturing the heart of the school and really letting people see and feel what they’re all about. Here’s the initial video we created for LCCA of one of their fundraisers.
Isn’t it cool? Yea, they liked it, too.
To view the video, click on the image below:
Find LCCA on the Web