Blitz: def: any swift, vigorous attack, barrage, or defeat (dictionary.com)

We’ve been in talks recently with a prospective client who wanted us to send out a promotion, among social media, for her upcoming classes.

The problem? She doesn’t have a social media presence.

She wanted to ‘test’ our services with one-time ‘blitz.’

Hmmm… I wasn’t sure how to approach this as she’s fairly new to the world of social media and marketing on the web. I was thinking, “How do I explain that social media is not a one-time blitz?”

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